The ASICS UK site launches

After 8 months of hard labor, the ASICS UK site has launched.

With my Digital Communications team at ASICS Europe, Mairéad and Holger, we’ve explored the boundaries of patience, but also reached incredible peaks of elation.

I might take some time to post about this later, but I already want to tip my hat to the agencies I’ve worked with:

• my former employer CloudRaker who had the first crack at redesigning the site, when I was still with them and a supplier to ASICS. They’re doing a great job with Onitsuka Tiger.
• AnalogFolk who helped frame our strategy, and worked with JH-01 to create user journeys that are a crucial piece in the quality of our work
• AQ who’ve done an outstanding job on visualizing the strategy, and getting it to work in the practice
• the incredible team at The Plant who stayed nights and weekends to pull off a launch within a week of the planned date — after an 8-months project

We’re using Merb to power this all, and I’m damn proud of the work that’s been done.