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The personal site of Raphaël Mazoyer (hello!), freelance digital strategist and occasional troublemaker. Into: branding, e-commerce, and designing services that actually work.
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- commentary on web building, information technology and online communication
- web sites launches or updates, news about projects I work on
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Author Archives: Raphaël Mazoyer
Last day at Évasion
Wrapped up a year and a half of hard work today, handing over the final stages of the launch of our Taiwan business to a new colleague, and engineering to my friends at Dirox and another new colleague who will … Continue reading
LG U+ Payment Gateway compatibility with Facebook iOS in-app browser
We’ve struggled for years with our implementation of the LG U+ payment gateway on the Évasion mobile site. It relied on a popup window to process credit cards. The Facebook iOS in-app browser does support them, unlike some other apps … Continue reading
Google making progress in Korea
How ironic: my bank, Woori, one of the oldest in Korea and not the most progressive business ever, is using the Google URL shortener when sending out SMS reminders to activate my new cash card. In a country where Google … Continue reading
Posted in Korea
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Korean banks in English and with a Mac
Looking for a bank with which I can do business in English, on a Mac, and on my iPhone, preferably without installing any plugins or “security” software. Caveats and notes: Shinhan’s Mac banking is a downloadable piece of unsigned software that requires overriding … Continue reading
Posted in Korea
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Splandigo
It will not do, then, simply to feel disgust. Everyone is prone to forgetfulness, even under the most favorable conditions, and in a place like this, with so much actually disappearing from the physical world, you can imagine how many things … Continue reading
Posted in Miscellaneous
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Lacoste Japan re-launch
On March 3, 2015, the Lacoste Japan web shop re-launched, based on a shop-plus-brand design supplied by the French headquarters and adapted to the local market, with a dedicated smartphone experience, the local loyalty program, and various online-to-offline shipping options. The original design was … Continue reading
Posted in Sites
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Pitching Qortex at Slush
Last week, I pitched our service Qortex at the Slush Asia event. Here’s the video. As always, it’s pretty embarrassing to listen to yourself speak in public (do I really sound like this?!), but this was actually fun to do, and I … Continue reading
Posted in Showcase
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Too many Oreos (or: I don’t like social media)
The famous 2013 Oreo Superbowl tweet seems to still be making the rounds in digital marketing conferences. I find this quite amazing because its actual, real-world result was in fact quite small: #lt #AdobeSymp Oreos: all that for just 15k retweets. https://t.co/E28EbtFkAE /cc … Continue reading
Posted in Commentary
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6 years with ASICS
After 6 years looking after the digital activities of Japanese sportswear brand ASICS (first in Europe, and since 2011 at global headquarters), I found it was now time for me to explore new activities. But before I’m fully ready to move … Continue reading
Posted in Commentary, Ongoing
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Digital thinking
A great example of digital thinking applied to real businesses in this story about the new CEO of struggling UK wine shop Majestic Wines. They are reconsidering some of its commercial practices, such as their six-bottle minimum purchase, some staffing policies, such as the … Continue reading →