Author Archives: Raphaël Mazoyer

E-fashion summit

Posted on 1 December 2010 by Raphaël Mazoyer

Tomorrow, I’ll be attending and speaking at the Sportswear International E-Fashion Summit. Hopefully, I’ll blog the content of my talk here later tomorrow, or this coming weekend. It’s about the challenges of mobile marketing and how brand authenticity can help … Continue reading →

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Advertising is poisonous

Posted on 19 November 2010 by Raphaël Mazoyer

Peter Merholz is having a go at ad agencies: advertising, as it is widely practiced, is an inherently unethical and, frankly, poisonous endeavor that sees people as sheep to be manipulated, that vaunts style over substance, and deems success to … Continue reading →

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I want to hire Dilbert (or Alice)

Posted on 7 November 2010 by Raphaël Mazoyer

Somehow, the title Webmaster seems to turn people off. Should I reformulate this “online marketing support engineer”? Or “digital communications engineer”, after the name of the team and the basic qualification I require? Bottom line: I would like to attract … Continue reading →

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Onitsuka Tiger Tsuri collection intro

Posted on 5 November 2010 by Raphaël Mazoyer

The titling is a bit corporate and stiff, which is too bad, but it’s a really cool piece of video, dreamy and strange.

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Upgraded to WordPress

Posted on 31 October 2010 by Raphaël Mazoyer

Finally, I replaced my b2evolution blogging engine with the more standard WordPress. I want to spend less time maintaining my blog, and use of cool tools like the iPhone/iPad blogging tools that have been built for WP.

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Honda x ASICS collaboration

Posted on 30 October 2010 by Raphaël Mazoyer

Our colleagues at the head office have teamed up with Honda to make use of their new van (called Freed Spike). Runners can change or take a shower behind a curtain under the hatch. I think I wouldn’t fit standing … Continue reading →

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Nerdy Google easter egg: recursion

Posted on 27 October 2010 by Raphaël Mazoyer

See for yourself: recursion. (Via Bernard.)

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Citroën DS3 launch: anti-retro

Posted on 26 October 2010 by Raphaël Mazoyer

The Citroën DS is an iconic model introduced in 1955, a high-end sedan used by French presidents. It was futuristic with its unbroken lines and curved glass surfaces, and it was extremely innovative, featuring swiveling headlights and a unique hydropneumatic … Continue reading →

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Most site visitors read no further than post titles, study finds

Posted on 15 October 2010 by Raphaël Mazoyer

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse ullamcorper faucibus vehicula. Nam pulvinar mauris ante, id sodales dolor. Nulla et odio augue. Quisque nec pulvinar mi. Sed quis lectus mi. Suspendisse sapien enim, porta eget lacinia nec, pulvinar ut … Continue reading →

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Adolfo Suárez

Posted on 13 October 2010 by Raphaël Mazoyer

Dans le nouveau jeu qu’il avait créé, ses qualités se transformèrent rapidement en défauts — son impertinence devint ignorance, son audace témérité, son aplomb froideur — et c’est pourquoi, en très peu de temps, Suárez ne fut plus le politicien … Continue reading →

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