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The personal site of Raphaël Mazoyer (hello!), freelance digital strategist and occasional troublemaker. Into: branding, e-commerce, and designing services that actually work.
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- commentary on web building, information technology and online communication
- web sites launches or updates, news about projects I work on
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Category Archives: Commentary
When usability makes headlines
Recently picked up an article about the usability of a mobile phone setting in the UK quality newspaper the Guardian: iPhone download setting doesn’t stop downloads – and can cost users dear. The problem it outlines is a disconnect between … Continue reading
Posted in Commentary
1 Comment
Amazon preloads search results
Just noticed a very interesting practice from Amazon: the first three search results of the next page are pre-loaded. One issue with search engine results pages is that people only rarely use more than the first page for a given … Continue reading
Posted in Commentary
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Good pre-sales meetings, and less good ones
Today, some colleagues and I have met with several potential vendors for professional services and software we will need over the next several years. Based on the same brief, we were given one solid presentation, one excellent presentation, and also … Continue reading
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ASICS as a platform
Recently, a Google employee called Steve Yegge posted a very long message about a few things his former employer, Amazon, does better than Google. It was intended to be an internal message, not something public, and he therefore made statements … Continue reading
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Security of a corporate web infrastructure
When our competitors get hacked, we take notice. For some reason, the Playstation Network breach made people less worried than the Adidas event yesterday. So I wrote a quick response which I’d like to share here. Preliminary reports about Adidas … Continue reading
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DO Lectures 2011: bringing about a better life
Held in west Wales, the 2011 DO Lectures brought together an array of goodness, and I’d like to share a bit of that experience. (Please note I’ve killed all raving superlatives, as they were cluttering the text, but consider them … Continue reading
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Learning to let go
Over the past 8 months, we’ve launched the new My ASICS service to help runners train for marathons and other races, and it achieved a reasonable level of success. This has been my priority project for over a year, and … Continue reading
Posted in Commentary
2 Comments
BlackBerry Riots, Twitter Cleanup…
Fascinating incursion of technology choices in the UK riots. With RIM‘s handsets massively popular with the UK youth (#1 brand for 12-15 year olds with 37% of the market to 17% for the iPhone, #1 brand for 16-24 year olds … Continue reading
Posted in Commentary
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Working on the client side
As I asked my friends and former colleagues if they knew anyone to replace me, a few of them, currently working in advertising or digital agencies, wondered what it felt like to step over to the “client side”. Having made … Continue reading
Posted in Commentary
3 Comments
Survival books (my minimal library)
When getting ready to move from the Netherlands to Japan last fall (a somewhat haphazard process, it must be said), I went through my bookshelves (three rather full Billy units) and made a selection of the books I couldn’t live … Continue reading →