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The personal site of Raphaël Mazoyer (hello!), freelance digital strategist and occasional troublemaker. Into: branding, e-commerce, and designing services that actually work.
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- commentary on web building, information technology and online communication
- web sites launches or updates, news about projects I work on
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Category Archives: Commentary
Web advertising attempt
I’ve pretty much hated advertising for as long as I can remember but since I’m managing or helping manage ads for work, I figured I would try running some on my own site to gain some first-hand experience. If you’re … Continue reading
Posted in Commentary
2 Comments
More on site dimensions
A visitor named Kevin dropped me a note asking for more details on site dimensions (or here about Stèles). His email address unfortunately bounces, so I can’t reply to him directly, but here’s what I wanted to say: My point … Continue reading
Posted in Commentary
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Bazaarvoice social commerce summit 2009
Bazaarvoice is an American company providing the infrastructure and operational support for online “customer voice” services to brands and retailers, typically in the form of systems to facilitate consumer reviews of products offered on e-commerce sites. They brought together their … Continue reading
Posted in Commentary
1 Comment
Breaking Views is annoying
The web site of France’s serious evening newspaper Le Monde, as well as the newspaper itself, publish weekly a translated version of the BreakingViews.com columns (no free content on their own site). The print version allows for a quick identification … Continue reading
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US elections: Flash gives CNN an edge
Many features of the 2004 election CNN site are developed in Flash. It probably cost a few arms and legs (most of our clients could not afford the price tag), but the overall feeling of quality struck me as a … Continue reading
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The business case for standards-compliant code
When the first visual browser (Mosaic) was released, things started to go wrong with web building: web technologies started to be misused, to achieve effects they were not (yet) designed to achieve. While a very common and natural drive, this … Continue reading
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Technology at school
The DLE project we’re working on for the RINO Noord-Holland is tricky. We have gotten some really good ideas from Willem-Jan Renger, in a conference we organized in the summer of 2003. We have got some technology on the way. … Continue reading
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Web navigation dimensions
We’re studying users. We’re documenting objectives and constraints. And then we try to come up with a navigation. What I’ve been missing all along is the notion of dimensions. I used it in a couple of posts (about Stèles and … Continue reading
Posted in Commentary
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Don’t combine page scrolling and pull-down menus
This is going to sound pretty obvious to most UI designers out here, but pull-down menus and page scrolling offer two confusingly different outcomes to the same “downward movement” interaction. I have observed that mixing them creates significant usability problems … Continue reading
Posted in Commentary
1 Comment
Running New York
On Sunday, I ran my first 42.195 km race ever, the ING New York City marathon, the 40th edition of the most iconic long-distance running event. I would like to thank New York for the amazing atmosphere along the route, … Continue reading →