I started working on the Cloudraker offer to Onitsuka Tiger in January 2008, began supporting the ASICS office on a rent-a-brain basis in March, and became a full-time employee in May. So it’s been a little over a year that I’m involved in shaping the online presence of ASICS. As I was pointing out last year, this is a highly interesting job for me, because I have the opportunity to practice a lot of what I’ve been preaching for years. Looking back, I’m quite happy with some of the results, although there’s still much to be done.

I don’t like advertising. While I must acknowledge that ads in fact do develop business for most companies that indulge, and while I’m actually a huge fan of the creative process and its better byproducts, I can’t reconcile myself with the inherent waste it represents, and the fact it is based on lower instincts and tricking people.

Over the past year, my team has largely stayed away from advertising, mostly because we had more pressing priorities. This stance is currently changing as we have solved some key issues, freeing up some time, and are becoming more determined in ads, across all media. For me, the challenge will be to defend a certain quality of the engagement with people. ASICS and Onitsuka Tiger are beautiful brands with a very positive image, and we can afford to stick to the facts (apparently an immense luxury). I expect we should be able to step up our communication and amplify this image without having to betray our roots.

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Article de vulgarisation sur le fonctionnement d’un serveur web.

Mise à jour 21 juin 2009 : cet article n’a pas été migré sur le nouveau site d’Ouvaton, donc je pointe vers la version sur Archive.org. J’ai écrit un autre article de vulgarisation technique sur le fonctionnement du service DNS.

Exposé d’une difficulté conceptuelle qui gênerait gravement la mise en place d’un système de surveillance automatisée des contenus : la dépendance des moyens de surveillance automatisée sur une coopération minimale des créateurs de contenus.

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My master’s thesis as an HTML file or as a PDF document.

(This was originally published on raphael.phase4.net.)